The League’s website states, “An advanced screening and monitoring system keeps our community well-balanced, highly engaged, and full of high-powered (and empowered) people who are ready for a long-term relationship.” The app positions its community as an elite group, thereby attracting similar users to submit applications.
For example, The League is a dating app aimed at users looking to “find love with elite dating.” To ensure it attracts its target audience, the app requires an application process to prove a user’s eligibility. Once you know your unique selling point and what defines the users who need your app, you must develop how your vision will be communicated to potential users. Defining your target audience is a critical step to ensuring your community will build organically and is an effective way to improve your value to users.
Find your niche and define your messageĪpps such as Tinder, Bumble, and Grindr dominate the mass market, but there are plenty of opportunities to find your niche and build a loyal community. This presents a predicament for developers looking to release a new app that hasn’t yet built up a loyal, active community, but there are ways you can optimize your app’s momentum prior to launch. Users won’t waste time on a dating app without other active users to interact with, so it’s critical that your audience is exposed to user-generated content the moment they open your app.
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